The role of SEO is to get and keep your website at the top of search results.
Why is it important to website owners to be on the first page of search? Because that is where people buy. Almost every purpose begins with a keyword.
89% of all the traffic Google generates is for results found on the first page.
As a Search Analyst the question I’m most often asked by website owners is “What do you have to do to get onto the first page of search results?” It is quite simple. You need to work harder than the website on page two.
We believe Search Engine Optimisation is one of the most miss-used terms in digital marketing. The only people who can optimise a search engine work for the search engine. Google invest a great deal of resources optimising their algorithm so users get better results. In fact we were recently told there were 890 updates in the last 12 months. 890 updates in 12 months is almost 3 each day. It is no wonder SEO Analysts are in demand. If we can not optimise search engines, what can we do? We can improve the Search Experience, so can offer Search Experience Optimisation.
Keeping up with Google seems like a full-time job. Thankfully Google tell website owners in their Webmaster Guidelines:
“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”
In developing a high quality site you will attend to many of the elements search engines are looking for. Your website and content will be
- Load fast
- Easy to navigate
- Able to be read on all devices
When your site is authoritative it will attract links from other web pages. These links build the reputation of your website and internal webpages. When ranking relevant webpages in search engine results pages (SERPs) the pages that are relevant and have the most authority get ranked on the first page.
What we offer
When engaging our services the starting point is a website audit, competitor or SERP review. The website audit reviews elements we know impact the search engine’s ranking algorithm;
- Keyword mapping,
- Technical SEO
- Backlink and citation acquisition
- Conversion opportunities
The competitor and SERP review looks at your online competition, the SERPs you want to dominate and provides insights into what we need to do to get you to the top of the SERP.
An Audit looks at three elements, Insights, Actions and potential Business Impact. Having completed the Audit we’ll be able to move forward with implementing the Actions recommended or you can engage your Developer. Once you’ve completed the recommended actions we’ll be able to move forward with building the authority of your website using the analysis of the SERPs you want to target. A normal engagement is 6 months. Within 3 months your rankings and traffic will be improving. In the first few months you’ll be generating more revenue from your website due to the conversion opportunities identified.
Our SEO consultancy includes monthly reporting of activity and tracking of changes in key metrics of your website via customisation of your Google Analytics installation.
Ready to dominate SERPs? Contact us